Canine Cuisine
Concept Brand and Packaging
This project required me to design the brand identity and surface graphics for a set of 3 cardboard box packages. Each box represented a different product variety and needed to work within a 2-colour printing process. The outcome is a cohesive visual system that balances recognisability with a warm personality suited to a boutique pet-treat brand.
To support the packaging direction, I developed Canine Cuisine, a fictitious premium dog treat brand built around the idea of celebrating the bond between dogs and their owners. The brand identity reflects care, quality, and playfulness, drawing from the narrative of a small family business committed to producing natural, nutritious, and flavoursome treats.
The front of each package features Cornelius, the brand mascot, with a pose and accessories tied to the specific flavour.
The back of each package highlights 3 simple icons that represent the core ingredients of the flavour.
A folded information sheet accompanies each box to introduce its specific flavour.
The folded sheet also provides the brand background and promotes the other varieties in the range.
All packaging outcomes were prepared as print-ready files, focusing on correct setup for 2-colour production.
The Canine Cuisine logo pairs the typeface Mahalia with a simple line illustration resembling a dog-themed serving tray.
