Be. Campaign
BSRV Concept Rebrand Proposal
This group project required the development of a clear and innovative communication design strategy for Blind Sports and Recreation Victoria (BSRV). The proposal was presented to BSRV representatives as an educational exercise. Eleanor Armstrong, Kristian Martin and Lauren Merrington contributed to the campaign development.
My contributions to the project included the design of a prototype for a highly accessible website, an accessible redesign of the BSRV logo, and a range of contributions to the accessible print publication and interactive slideshow presentation that were produced to communicate the completed proposal.
The website design consists of a clear and consistent navigation system with high contrast graphics.
The website includes a simple accessibility settings panel that allows settings such as colour contrast and font size to be seamlessly adjusted.
The wide range of BSRV programs are represented via high contrast icons which integrates well within the accessible website aesthetics.
Every website function has been designed with a user-centred approach including the events page which features an intuitive drop down menu filtering system.
The donation page has a user-centred design with clear directions that allow users to either select a predetermined donation amount or enter a custom amount.
The prototype website has a responsive layout that seamlessly adapts across mobile, tablet and desktop screen sizes.
The BSRV logo redesign combines the high visibility blue and yellow colours of the Be. Campaign with a running silhouette figure that indicates movement and provides a sporting feel.
The interactive slideshow presentation features numerous high contrast infographics to support the presentation narrative.
The accessibility focused design of the print publication ensures consistency with the rest of the project outcomes.
