Discover Design
University Design Program Rebrand
This group project focused on rebranding Swinburne University of Technology’s school holiday design program for Year 10–12 students. The aim was to create an identity that felt fun, creative and easy to recognise across both print and digital contexts.
Working collaboratively with Anar Baasanbat, Caitlin Gmehling, Maia Kjendle, Hannah Saxton and Ken Smith, we developed a new logo system based on Bauhaus-inspired geometry. I was primarily responsible for refining the final logo construction and establishing the brand guidelines, including the rules for scaling, colour application and layout. The identity was designed to work effectively across printed materials, social media communication and event signage.
The identity includes 4 cohesive variations of the Discover Design logo, each suited to different contexts and applications.
The final logo was refined through a precise geometric construction process to ensure clarity and consistency at all scales.
The identity includes 4 colour variations to maintain flexibility across print and digital environments.
The colour palette aligns with Swinburne’s existing visual identity to ensure brand recognition and continuity.
Joost Bold was selected for its strong geometric forms, reflecting the modernist principles of the Bauhaus movement.
Correct and incorrect logo usage rules are defined to help maintain visual consistency across applications.
Additional guidelines are provided for applying logo variations to both colour and black-and-white imagery.
Print-ready collateral was produced to support program promotion and participant engagement, including T-shirts, stickers and a tote bag.
